Presented by – Helen Murdoch from HM Marketing
Everyone’s talking about Social Media. Facebook, LinkedIn, Twitter, YouTube, Flickr, Foursquare – the list seems endless. And the numbers are huge – 750 Million active Facebook users, 3 billion videos viewed every day, 120 million LinkedIn members… There’s no doubt that social media is a powerful communication medium, but is it really a serious business tool? And if so, is it right for your business?
In this session, Helen shows how social media has evolved into a key marketing channel. She gives you a whirlwind tour of some of the most popular social media sites, shows you how to decide what is most likely to get results for you and your business and provides tips to help you integrate social media into your overall marketing plans.
Helen Murdoch is passionate about all things marketing. She has held senior positions with leading organisations in the UK and internationally and has had ‘hands-on’ experience on product ranges as diverse as pot noodles, false eyelashes and commercial property! In 1995, she formed H M Marketing to bring the marketing dynamics used by big business into the reach of smaller companies, so they too could reap the benefits. Since then she has helped hundreds of business owners, managers and directors jump start their marketing and get the results they want. Helen invites you to join the fun at the social media party.